8:AM – 4:PM

Monday to Friday

555 Republic Drive

Plano, Texas 75074

(833) 4MY-RATE

February 25, 2018

8:AM – 4:PM

Monday to Friday

555 Republic Drive

Plano, Texas 75074

(833) 4MY-RATE

TruPowur™ No Comments

4 Steps to Cultivating a Winning Sales Team in 2018

The sales staff is the lifeblood of every organization, helping your business acquire customers and generate revenue. But they also need to keep those customers happy. 91% of unhappy customers will not do business with a company again if they have other options. And can you blame them?

Here’s the bottom line: If your sales team doesn’t turn out happy customers, then their sales figures don’t mean a thing.

Our world is more connected than ever, paving the way for constant interaction between customers and brands. Whether on social media or review websites, or calling into your office, customers expect and demand great service. And this means sales skills alone aren’t enough. To satisfy customers, your sales staff needs to do more than just close the deal; they need to provide outstanding customer service that builds trust and long-term relationships.

If you want to power up your sales team for real success, implement these four steps to create a customer-focused business today.

Establish a Strong (and highly visible) Company Culture

Transitioning from a sales-focused ethos to one that values customer service might be a big initial jump for some staff. That’s why it’s important to create a strong, visible company culture around these new values. Write a new mission statement for your organization. Create a company guarantee for solid customer service for all your staff to sign. Make sure that everything you do in your company revolves around your customers and their needs so that this new ethos becomes second nature.

Lead by Example

As the founder or CEO of your company, it’s crucial to put replicable action behind your words. Your team is looking to you for guidance, so make sure you talk the talk and walk the walk. Whether it’s talking to employees, making sales, or engaging with customers, set an example for good service and make sure everyone else gets onboard. At TruPowur, I always make a point to implement the other best practices I coach my team on so that they can see I’m just as dedicated as they are to improving.

Merge the Sales and Account Manager Roles

The biggest problem I see with other companies is that they segregate sales from account management. At TruPowur Coast, those roles are one and the same. Our sales staff doesn’t end the relationship with customers when they close a deal. They’re only getting started. By making sales staff aware of the customer’s wants and needs, they’ll be able to do a better job delivering on their expectations in the future. That means higher retention rates, more revenue and, most importantly, happy customers.

Reward your Team

Don’t let your sales team’s efforts go unappreciated. Set well-defined goals for satisfaction rates and customer retention levels. Reward them (financially or otherwise) when they meet these goals to keep them incentivized for the future.

This may seem like a lot of work, but the rewards can be huge. Bain & Co estimates that a 10% increase in customer retention levels results in a 30% increase in the value of a company. By shifting your focus so that customer satisfaction is part of your bottom line, you’ll not only find and keep more customers—you’ll also take your business to new heights. And at the end of the day, I’m confident you’ll find the effort was completely worth it.

Are you ready to bring our high-performing sales tactics into your organization? Drop us a line at Contact Us. And while you’re at it, see our customer service in action by reaching out to our knowledgeable energy brokers!

TruPowur™ No Comments

15 Ways to Save Energy This Winter

With the first day of winter beginning December 21st, now is the best time to implement some good ideas that will save both energy and money. Below is a compiled list of tips that will help you prepare for the transition to lower temperatures and more time spent indoors all warm and toasty.

Read more

TruPowur™ No Comments

Regional Wholesale Markets: August 2017

The United States has many regional wholesale electricity markets. Below we look at monthly and annual ranges of on-peak, daily wholesale prices at selected pricing locations and daily peak demand for selected electricity systems in the Nation. The range of daily prices and demand data is shown for the report month and for the year ending with the report month.

Read more

TruPowur™ No Comments

Regional Wholesale Markets: July 2017

The United States has many regional wholesale electricity markets. Below we look at monthly and annual ranges of on-peak, daily wholesale prices at selected pricing locations and daily peak demand for selected electricity systems in the Nation. The range of daily prices and demand data is shown for the report month and for the year ending with the report month.

Read more

TruPowur™ No Comments

25 Ways to Save Energy This Fall

With the first day of autumn beginning September 22nd, now is the best time to implement some “green” ideas that will save both energy and money. Below is a compiled list of tips that will help you prepare for the transition to lower temperatures and more time spent indoors.

Read more

Top